Well define your account niche
Let's start by really defining your niche for your Instagram account. This is the most important step, don't skip it thinking you don't need this part, you'll definitely learn something that will be useful for the next steps.
So first off, here's what not to do:
Copying others just because it seems to work
Using a theme, like: tennis, animals, food, etc. (these are not niches)
Your niche is at the intersection of three things.
The first step is therefore to fill out this Notion document that I'm providing you with, which will give you a super clear vision of what you can do.
Once you have filled out the document, ask yourself this question:
What is the goal that people want to achieve that my account will help them reach?
The answer to this question, that's your niche!
Example of a bad niche : tennis
Example of a good niche : my account helps people who want to improve their tennis technique through the analysis of professional players.
Notice the difference between these two ways of defining a niche and how the second one brings much more tangible value and gives people reasons to follow you.
Well define your account niche
Let's start by really defining your niche for your Instagram account. This is the most important step, don't skip it thinking you don't need this part, you'll definitely learn something that will be useful for the next steps.
So first off, here's what not to do:
Copying others just because it seems to work
Using a theme, like: tennis, animals, food, etc. (these are not niches)
Your niche is at the intersection of three things.
The first step is therefore to fill out this Notion document that I'm providing you with, which will give you a super clear vision of what you can do.
Once you have filled out the document, ask yourself this question:
What is the goal that people want to achieve that my account will help them reach?
The answer to this question, that's your niche!
Example of a bad niche : tennis
Example of a good niche : my account helps people who want to improve their tennis technique through the analysis of professional players.
Notice the difference between these two ways of defining a niche and how the second one brings much more tangible value and gives people reasons to follow you.
Well define your account niche
Let's start by really defining your niche for your Instagram account. This is the most important step, don't skip it thinking you don't need this part, you'll definitely learn something that will be useful for the next steps.
So first off, here's what not to do:
Copying others just because it seems to work
Using a theme, like: tennis, animals, food, etc. (these are not niches)
Your niche is at the intersection of three things.
The first step is therefore to fill out this Notion document that I'm providing you with, which will give you a super clear vision of what you can do.
Once you have filled out the document, ask yourself this question:
What is the goal that people want to achieve that my account will help them reach?
The answer to this question, that's your niche!
Example of a bad niche : tennis
Example of a good niche : my account helps people who want to improve their tennis technique through the analysis of professional players.
Notice the difference between these two ways of defining a niche and how the second one brings much more tangible value and gives people reasons to follow you.
Generate tons of viral content ideas
Ok, so how do we come up with viral content ideas?
All viral content has one thing in common: it triggers emotions.
The first thing to keep in mind when you're brainstorming is to only select ideas that have the potential to trigger an emotion.
How do we do this?
If you've defined your niche well, your audience is currently facing a gap that separates them from their goal. The idea is to list the emotions your audience feels in their situation and identify what triggers these emotions.
If we go back to the tennis example mentioned earlier: we might come up with things like:
I'm frustrated because I often make mistakes on my forehand.
I feel it's unfair, I can't progress because I get injured every other time.
etc...
Look at how each of these emotions gives us hundreds of super relevant and effective content ideas:
A little trick to never make a mistake when hitting crosscourt
A little trick to surprise your opponent risk-free
3 exercises to stop making mistakes in your forehand
The secret routine to never get injured in training
etc...
These content concepts are good because they are based on a situation that is emotionally charged for the audience I'm targeting an each of these ideas, presented in the right format, can get hundreds of thousands of views.
But a content idea is not just a concept, in practice you'll have to stage all this with a format.
However, you have not to reinvent the wheel. List a few creators who are doing well, that you like, and who are in your niche or a similar one. Then, you're going to take the reels that have gotten the most views. Get inspired by this to create your content. Film in a somewhat similar way, with the same kind of editing, etc…
With that, you've got the winning combo:
Good concept + good format = viral content
Now it's your turn to play!
Generate tons of viral content ideas
Ok, so how do we come up with viral content ideas?
All viral content has one thing in common: it triggers emotions.
The first thing to keep in mind when you're brainstorming is to only select ideas that have the potential to trigger an emotion.
How do we do this?
If you've defined your niche well, your audience is currently facing a gap that separates them from their goal.
The idea is to list the emotions your audience feels in their situation and identify what triggers these emotions.
If we go back to the tennis example mentioned earlier, we might come up with things like:
I'm frustrated because I often make mistakes on my forehand.
I feel it's unfair, I can't progress because I get injured every other time.
etc...
Look at how each of these emotions gives us hundreds of super relevant and effective content ideas:
A little trick to never make a mistake when hitting crosscourt
A little trick to surprise your opponent risk-free
3 exercises to stop making mistakes in your forehand
The secret routine to never get injured in training
etc...
These content concepts are good because they are based on a situation that is emotionally charged for the audience I'm targeting an each of these ideas, presented in the right format, can get hundreds of thousands of views.
But a content idea is not just a concept, in practice you'll have to stage all this with a format.
However, you have not to reinvent the wheel. List a few creators who are doing well, that you like, and who are in your niche or a similar one.
Then, you're going to take the reels that have gotten the most views.
The idea is to get inspired by this to create your content.
Film in a somewhat similar way, with the same kind of editing, etc…
With that, you've got the winning combo:
Good concept + good format =
viral content
Now it's your turn to play!
Generate tons of viral content ideas
Ok, so how do we come up with viral content ideas?
All viral content has one thing in common: it triggers emotions.
The first thing to keep in mind when you're brainstorming is to only select ideas that have the potential to trigger an emotion.
How do we do this?
If you've defined your niche well, your audience is currently facing a gap that separates them from their goal. The idea is to list the emotions your audience feels in their situation and identify what triggers these emotions.
If we go back to the tennis example mentioned earlier: we might come up with things like:
I'm frustrated because I often make mistakes on my forehand.
I feel it's unfair, I can't progress because I get injured every other time.
etc...
Look at how each of these emotions gives us hundreds of super relevant and effective content ideas:
A little trick to never make a mistake when hitting crosscourt
A little trick to surprise your opponent risk-free
3 exercises to stop making mistakes in your forehand
The secret routine to never get injured in training
etc...
These content concepts are good because they are based on a situation that is emotionally charged for the audience I'm targeting an each of these ideas, presented in the right format, can get hundreds of thousands of views.
But a content idea is not just a concept, in practice you'll have to stage all this with a format.
However, you have not to reinvent the wheel. List a few creators who are doing well, that you like, and who are in your niche or a similar one.
Then, you're going to take the reels that have gotten the most views. The idea is to get inspired by this to create your content. Film in a somewhat similar way, with the same kind of editing, etc…
With that, you've got the winning combo:
Good concept + good format = viral content
Now it's your turn to play!
Crafting the perfect hook to maximize the watchtime
It’s proven, watchtime is the first factor Instagram considers to push your content to more people.
When we delve into improving watchtime, we realize that everything hinges on the hook (the first 3 seconds of the reel).
Creating an ultra-hypnotic hook requires a perfect blend of three elements:
What you visually display
The audio you use (music, effects, sounds)
And the value promise
It's often this last component that people recognize as the "hook." However, just saying a catchy phrase isn’t enough; it's truly the perfect combination of all three elements that will make people stick to your content.
In practice, how does it work?
Let's revisit one of the concepts we imagined earlier: 3 exercises to stop making mistakes on your forehand.
Considering our niche is "helping people improve their tennis technique through the analysis of professional players" :
Visually, we could feature a slow-motion clip of an impressive forehand by Rafael Nadal (who is known for having the best forehand in the world).
For audio, we'd have dynamic music with the sound of cheering fans.
As for the promise: "Here are 3 exercises Nadal does to avoid making mistakes on his forehand."
The combination of these three elements truly creates a hypnotic effect, making the target audience eager to see what comes next.
Crafting the perfect hook to maximize the watchtime
It’s proven, watchtime is the first factor Instagram considers to push your content to more people.
When we delve into improving watchtime, we realize that everything hinges on the hook (the first 3 seconds of the reel).
Creating an ultra-hypnotic hook requires a perfect blend of three elements:
What you visually display
The audio you use (music, effects, sounds)
And the value promise
It's often this last component that people recognize as the "hook." However, just saying a catchy phrase isn’t enough; it's truly the perfect combination of all three elements that will make people stick to your content.
In practice, how does it work?
Let's revisit one of the concepts we imagined earlier: 3 exercises to stop making mistakes on your forehand.
Considering our niche is "helping people improve their tennis technique through the analysis of professional players" :
Visually, we could feature a slow-motion clip of an impressive forehand by Rafael Nadal (who is known for having the best forehand in the world).
For audio, we'd have dynamic music with the sound of cheering fans.
As for the value promise: "Here are 3 exercises Nadal does to avoid making mistakes on his forehand."
The combination of these three elements truly creates a hypnotic effect, making the target audience eager to see what comes next.
Crafting the perfect hook to maximize the watchtime
Ok, so how do we come up with viral content ideas?
All viral content has one thing in common: it triggers emotions.
The first thing to keep in mind when you're brainstorming is to only select ideas that have the potential to trigger an emotion.
How do we do this?
If you've defined your niche well, your audience is currently facing a gap that separates them from their goal. The idea is to list the emotions your audience feels in their situation and identify what triggers these emotions.
If we go back to the tennis example mentioned earlier: we might come up with things like:
I'm frustrated because I often make mistakes on my forehand.
I feel it's unfair, I can't progress because I get injured every other time.
etc...
Look at how each of these emotions gives us hundreds of super relevant and effective content ideas:
A little trick to never make a mistake when hitting crosscourt
A little trick to surprise your opponent risk-free
3 exercises to stop making mistakes in your forehand
The secret routine to never get injured in training
etc...
These content concepts are good because they are based on a situation that is emotionally charged for the audience I'm targeting an each of these ideas, presented in the right format, can get hundreds of thousands of views.
But a content idea is not just a concept, in practice you'll have to stage all this with a format.
However, you have not to reinvent the wheel. List a few creators who are doing well, that you like, and who are in your niche or a similar one.
Then, you're going to take the reels that have gotten the most views. The idea is to get inspired by this to create your content. Film in a somewhat similar way, with the same kind of editing, etc…
With that, you've got the winning combo:
Good concept + good format = viral content
Now it's your turn to play!
Hunt trending audio with ease
Instagram's algorithm favors reels that use certain audios.
Not all audios are good to use; some can even harm your visibility. I'm going to show you how this all works and how to quickly find the right audios.
The simplest way to hunt for trending audios is to go to accounts you like within your niche or a similar one and identify the reels that perform the best. Then, you just use their audio.
The best strategy is to find audios with few reels but lots of views. This can really boost your account.
You can also follow artists who post their creations and reuse the audio from their reels.
Here’s a short list:
@ianasher
@altego_music
(we'll add more soon)
Hunt trending audio with ease
Instagram's algorithm favors reels that use certain audios.
Not all audios are good to use; some can even harm your visibility. I'm going to show you how this all works and how to quickly find the right audios.
The simplest way to hunt for trending audios is to go to accounts you like within your niche or a similar one and identify the reels that perform the best. Then, you just use their audio.
The best strategy is to find audios with few reels but lots of views. This can really boost your account.
You can also follow artists who post their creations and reuse the audio from their reels.
Here’s a short list:
@ianasher
@altego_music
(we'll add more soon)
Hunt trending audio with ease
Instagram's algorithm favors reels that use certain audios.
Not all audios are good to use; some can even harm your visibility. I'm going to show you how this all works and how to quickly find the right audios.
The simplest way to hunt for trending audios is to go to accounts you like within your niche or a similar one and identify the reels that perform the best. Then, you just use their audio.
The best strategy is to find audios with few reels but lots of views. This can really boost your account.
You can also follow artists who post their creations and reuse the audio from their reels.
Here’s a short list:
@ianasher
@altego_music
(we'll add more soon)
Uploading secrets to maximize reach
Here are some things you should keep in mind when uploading your content:
Pre-compress your videos because Instagram's algorithm favors lighter content that will load faster on people's phones.
Don't use hashtags, or at most, use no more than 3. Some statistics show that there's often no difference in reach between using 0 and 3 hashtags. Beyond that, reach starts to decrease as more hashtags are added.
Don't upload your content using the basic function; first go to the content whose audio you want to use, click on the audio, click on 'use this audio,' and only then choose the content you're going to upload.
Topics have a negative impact on reach, so don't select any. Let Instagram's algorithm do its job, as it's very effective at delivering the right content to the right people.
Use the description to tell an interesting story or provide context, as each user who goes through the description generates additional watchtime, which will be beneficial for reaching non-followers.
Uploading secrets to maximize reach
Here are some things you should keep in mind when uploading your content:
Pre-compress your videos because Instagram's algorithm favors lighter content that will load faster on people's phones.
Don't use hashtags, or at most, use no more than 3. Some statistics show that there's often no difference in reach between using 0 and 3 hashtags. Beyond that, reach starts to decrease as more hashtags are added.
Don't upload your content using the basic function; first go to the content whose audio you want to use, click on the audio, click on 'use this audio,' and only then choose the content you're going to upload.
Topics have a negative impact on reach, so don't select any. Let Instagram's algorithm do its job, as it's very effective at delivering the right content to the right people.
Use the description to tell an interesting story or provide context, as each user who goes through the description generates additional watchtime, which will be beneficial for reaching non-followers.
Uploading secrets to maximize reach
Here are some things you should keep in mind when uploading your content:
Pre-compress your videos because Instagram's algorithm favors lighter content that will load faster on people's phones.
Don't use hashtags, or at most, use no more than 3. Some statistics show that there's often no difference in reach between using 0 and 3 hashtags. Beyond that, reach starts to decrease as more hashtags are added.
Don't upload your content using the basic function; first go to the content whose audio you want to use, click on the audio, click on 'use this audio,' and only then choose the content you're going to upload.
Topics have a negative impact on reach, so don't select any. Let Instagram's algorithm do its job, as it's very effective at delivering the right content to the right people.
Use the description to tell an interesting story or provide context, as each user who goes through the description generates additional watchtime, which will be beneficial for reaching non-followers.
Tactics to start account from scratch
Alright, now let's see how to launch an account from zero.
It's true that it's not necessarily obvious at first, so we're going to try and tackle this together.
Let’s start with what not to do:
First, don’t buy followers; it’ll just ruin your account.
Next, don’t engage in follow-for-follow schemes; it’s a lot of work and besides, Instagram will then penalize your content's reach.
Instead, I'll show you 3 strategies that you can use to start from zero and quickly build an audience.
Number 1 : Simply post your content following the method I've taught you. It might sound crazy, but just by doing this and posting 1 to 2 reels per day, you will see your audience take off rapidly. Out of the hundreds of accounts I've launched, I’ve never hit a block. If your content is good and useful, it will be recommended to non-followers.
Number 2 : Engage in reposting content until you reach a critical mass. The idea is to look for viral content sequences in your theme, re-edit them, and then repost them on your account. Once you've reached a few thousand followers, you can delete everything and start over with your original content. This helps you start with a followers base without having to put in too much effort. Remember, it’s not stealing content, so always credit the source.
Number 3 : Engage in crossposting. The strategy here is to create posts in collaboration with someone who already has an audience in your theme. This can significantly boost your visibility because you're tapping into an established audience that is likely interested in what you have to offer. This kind of synergy can be particularly powerful because it allows both parties to benefit from the increased exposure.
Keep in mind that to launch an account from zero, it's important to post at least once a day, if not twice. Otherwise, growth will be too slow and you might get discouraged.
Tactics to start account from scratch
Alright, now let's see how to launch an account from zero.
It's true that it's not necessarily obvious at first, so we're going to try and tackle this together.
Let’s start with what not to do:
First, don’t buy followers; it’ll just ruin your account.
Next, don’t engage in follow-for-follow schemes; it’s a lot of work and besides, Instagram will then penalize your content's reach.
Instead, I'll show you four strategies that you can use to start from zero and quickly build an audience.
Tactic 1: Simply post your content following the method I've taught you. It might sound crazy, but just by doing this and posting 1 to 2 reels per day, you will see your audience take off rapidly. Out of the hundreds of accounts I've launched, I’ve never hit a block. If your content is good and useful, it will be recommended to non-followers.
Tactic 2: Engage in reposting content until you reach a critical mass. The idea is to look for viral content sequences in your theme, re-edit them, and then repost them on your account. Once you've reached a few thousand followers, you can delete everything and start over with your original content. This helps you start with a subscriber base without having to put in too much effort. Remember, it’s not stealing content, so always credit the source.
Tactic 3: Engage in crossposting. The strategy here is to create posts in collaboration with someone who already has an audience in your theme. This can significantly boost your visibility because you're tapping into an established audience that is likely interested in what you have to offer. This kind of synergy can be particularly powerful because it allows both parties to benefit from the increased exposure.
Keep in mind that to launch an account from zero, it's important to post at least once a day, if not twice. Otherwise, growth will be too slow and you might get discouraged.
Tactics to start account from scratch
Alright, now let's see how to launch an account from zero.
It's true that it's not necessarily obvious at first, so we're going to try and tackle this together.
Let’s start with what not to do:
First, don’t buy followers; it’ll just ruin your account.
Next, don’t engage in follow-for-follow schemes; it’s a lot of work and besides, Instagram will then penalize your content's reach.
Instead, I'll show you four strategies that you can use to start from zero and quickly build an audience.
Number 1 : Simply post your content following the method I've taught you. It might sound crazy, but just by doing this and posting 1 to 2 reels per day, you will see your audience take off rapidly. Out of the hundreds of accounts I've launched, I’ve never hit a block. If your content is good and useful, it will be recommended to non-followers.
Number 2: Engage in reposting content until you reach a critical mass. The idea is to look for viral content sequences in your theme, re-edit them, and then repost them on your account. Once you've reached a few thousand followers, you can delete everything and start over with your original content. This helps you start with a subscriber base without having to put in too much effort. Remember, it’s not stealing content, so always credit the source.
Number 3: Engage in crossposting. The strategy here is to create posts in collaboration with someone who already has an audience in your theme. This can significantly boost your visibility because you're tapping into an established audience that is likely interested in what you have to offer. This kind of synergy can be particularly powerful because it allows both parties to benefit from the increased exposure.
Number 4: Leverage trending challenges and hashtags relevant to your niche. By participating in these trends, you place your content in a stream that's already getting a lot of eyes on it. Make sure your contributions are unique and add value, which will help you stand out and attract followers who are interested in your specific take on the trend.
These strategies, if executed correctly, can propel a new account into the limelight relatively quickly, building a dedicated following in a sustainable manner.
Organization tips to stay consistant no matter what
There's no secret, consistency is crucial for success on Instagram. Let's quickly look at some tips you can implement to build strong discipline.
First thing: It comes down to the choice of content type you're going to create. Whether it's your niche, the topics you'll cover, or the format you've chosen, it's important that you're really comfortable with it:
You enjoy your topic.
The content format doesn't require too much effort to create (I'm emphasizing this).
If you're bored with your format after a week, change it! You need to minimize the effort it takes to maintain your content production and posting rhythm.
Second tip: Batch your content creation.
Take an afternoon each week to shoot lots of footage, take lots of photos, which you can use later. Build your own photo and video bank. This will really help reduce the amount of effort required.
Here’s a real tip about discipline: The more you reduce the amount of effort, the longer you can maintain it. So be very pragmatic about this; never impose a pace you cannot sustain.
Look for a method that works for you.
Third tip: Have an editorial calendar that lets you know what you need to do. This goes hand in hand with batching. If you manage to plan a month's content in advance, you could probably shoot and edit everything in 2 to 3 days.
These strategies will not only streamline your content creation process but also help you stay disciplined and consistent without feeling overwhelmed.
Organization tips to stay consistant no matter what
There's no secret, consistency is crucial for success on Instagram. Let's quickly look at some tips you can implement to build strong discipline.
First thing: It comes down to the choice of content type you're going to create. Whether it's your niche, the topics you'll cover, or the format you've chosen, it's important that you're really comfortable with it:
You enjoy your topic.
The content format doesn't require too much effort to create (I'm emphasizing this).
If you're bored with your format after a week, change it! You need to minimize the effort it takes to maintain your content production and posting rhythm.
Second tip: Batch your content creation.
Take an afternoon each week to shoot lots of footage, take lots of photos, which you can use later. Build your own photo and video bank. This will really help reduce the amount of effort required.
Here’s a real tip about discipline: The more you reduce the amount of effort, the longer you can maintain it. So be very pragmatic about this; never impose a pace you cannot sustain.
Look for a method that works for you.
Third tip: Have an editorial calendar that lets you know what you need to do. This goes hand in hand with batching. If you manage to plan a month's content in advance, you could probably shoot and edit everything in 2 to 3 days.
These strategies will not only streamline your content creation process but also help you stay disciplined and consistent without feeling overwhelmed.
Organization tips to stay consistant no matter what
There's no secret, consistency is crucial for success on Instagram. Let's quickly look at some tips you can implement to build strong discipline.
First thing: It comes down to the choice of content type you're going to create. Whether it's your niche, the topics you'll cover, or the format you've chosen, it's important that you're really comfortable with it:
You enjoy your topic.
The content format doesn't require too much effort to create (I'm emphasizing this).
If you're bored with your format after a week, change it! You need to minimize the effort it takes to maintain your content production and posting rhythm.
Second tip: Batch your content creation.
Take an afternoon each week to shoot lots of footage, take lots of photos, which you can use later. Build your own photo and video bank. This will really help reduce the amount of effort required.
Here’s a real tip about discipline: The more you reduce the amount of effort, the longer you can maintain it. So be very pragmatic about this; never impose a pace you cannot sustain.
Look for a method that works for you.
Third tip: Have an editorial calendar that lets you know what you need to do. This goes hand in hand with batching. If you manage to plan a month's content in advance, you could probably shoot and edit everything in 2 to 3 days.
These strategies will not only streamline your content creation process but also help you stay disciplined and consistent without feeling overwhelmed.
LUTs & Presets
LUTs & Presets
LUTs & Presets
Viralhook.org © 2024
Viralhook.org © 2024